The New Normal

As the COVID era continues, people are making lasting changes to what they buy and sell. Shoppers are betting on investment pieces and embracing stealth luxury.
 
 
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“Faced with economic uncertainty, shoppers are gravitating toward the safest bets in luxury: investment pieces. They’re spending on high-value, timeless styles with enduring resale value – knowing they can consign them in the future to recoup most of that investment or wear classic pieces for decades to come.”
 

Sasha Skoda
Head of Women’s, The RealReal

 
 
Banking on Investment Pieces

During COVID, high-value luxury items dominated across all categories.
 
High-value handbags 2.4X greater sales growth vs. low-value handbags Brands with greatest sales growth: Louis Vuitton +49%, Chanel +35%, Hermès +33%, Bottega Veneta +27% Shop Investment Handbags

High-value handbags 2.4X greater sales growth
vs. low-value handbags
Brands with greatest sales growth:
Louis Vuitton +49%, Chanel +35%, Hermès +33%, Bottega Veneta +27%

Shop Investment Handbags

 
High-value investment watches 6X greater sales growth vs. low-value watches Average resale value of high-value watches is 1.6X stronger than low-value watchesShop Investment Watches

High-value investment watches 6X greater sales growth
vs. low-value watches
Average resale value of high-value watches is 1.6X stronger than low-value watches

Shop Investment Watches

 
High-value sneakers 1.4X stronger demand vs. low-value sneakers Sneakers with highest resale value: Yeezy Boost 350 +157% & Off-White x Nike Vapor Street +111% Shop Designer Sneakers

High-value sneakers 1.4X stronger demand
vs. low-value sneakers
Sneakers with highest resale value:
Yeezy Boost 350 +157% & Off-White x Nike Vapor Street +111%

Shop Designer Sneakers

 
High-value jewelry 22X greater sales growth vs. low-value jewelry Unbranded jewelry sales outranked all of the top fine jewelry brands, with unbranded bracelet and earring sales both +24% Shop Unbranded Jewelry

High-value jewelry 22X greater sales growth
vs. low-value jewelry
Unbranded jewelry sales outranked all of the top fine jewelry brands, with unbranded bracelet and earring sales both +24%

Shop Unbranded Jewelry

Luxury Goes Stealth
in a Time of Global Hardship

Logomania makes room for quietly refined investment pieces.
 
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There's No Place Like Home

Shoppers and consignors turn a critical eye to the spaces that surround them.
 
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Fashion Forward:
The Future of Circularity

“This time of uncertainty has been a catalyst for reflection. Seeing the planet visibly healing during quarantine has served as a powerful testament to the positive impact we can all have on the environment. People are making concrete changes to live more sustainably. Brands are rethinking production and the afterlife of what they create. Engagement with resale is hitting an all-time high and it’s helping pave the way to a more sustainable future for fashion.”

Julie Wainwright
Founder & CEO, The RealReal