Street Luxe Rules — 2020 Resale Report

Street Luxe Rules:
Luxury Brands Infiltrate Streetwear’s Top 10

Luxury’s rule book went out the atelier window when streetwear started to drive fashion trends. Quick to adapt, luxury brought streetwear’s trend-makers in house to reinvent their traditional labels. In the past five years, sales of streetwear pieces by traditional luxury brands grew 991%. This year, a luxury brand rises to the top and streetwear officially grows up with a full-fledged culture that goes beyond sneaker and hoodie staples, crossing over into art, kids and womenswear.

Top 10 Streetwear Brands And Items By Demand, 1H 2020Shop Men's Streetwear — Top 10 Streetwear Brands And Items By Demand, 1H 2020
Shop Men's Streetwear

“It’s become increasingly clear that traditional luxury houses view streetwear as a force that cannot be ignored – from Dior’s Kim Jones tapping Shawn Stussy to Givenchy welcoming Matthew Williams. As the lines between luxury and streetwear continue to blur, shoppers are embracing the new elevated streetwear look. In the past two years, demand for streetwear pieces by traditional luxury brands spiked 486%. The luxury brands quick to embrace streetwear’s influence are becoming some of the hottest brands in resale.” 

Sean Conway
Sneaker & Streetwear Expert, The RealReal

The Hype Is Real:
Streetwear Takes Over

We’ve seen 13X more shoppers buying streetwear in the last five years. It’s official, streetwear is ubiquitous across all categories.

Art +57% YoY demand growth Driven by sculpture & objects: Bearbrick demand +488% YoYShop Art — **Art +57% YoY demand growth**
Driven by sculpture & objects: Bearbrick demand +488% YoY
Shop Art

Men’s streetwear +71% YoY demand growth Driven by sneakers: Yeezy x Adidas, Nike, BalenciagaShop Men’s Streetwear — **Men’s streetwear +71% YoY demand growth**
Driven by sneakers: Yeezy x Adidas, Nike, Balenciaga
Shop Men’s Streetwear

Women’s streetwear +28% YoY demand growth Most in-demand brands: Balenciaga, Givenchy, Off-WhiteShop Women’s Streetwear — **Women’s streetwear +28% YoY demand growth**
Most in-demand brands: Balenciaga, Givenchy, Off-White
Shop Women’s Streetwear

Kids’ streetwear +84% YoY demand growth Most in-demand brands: Nike, Yeezy x Adidas, JordanShop Kids’ Streetwear — **Kids’ streetwear +84% YoY demand growth**
Most in-demand brands: Nike, Yeezy x Adidas, Jordan
Shop Kids’ Streetwear

Shop & Consign On TRR

All items are pre-owned and consigned to The RealReal. Trademarks are owned by their respective brand owners. No brand owner endorses or sponsors this report or has any association and/or affiliation with The RealReal.