Luxury Powerhouses — 2020 Resale Report

Top 10 Luxury Powerhouses:
Louis Vuitton Overtakes Gucci And Chanel

When the going gets tough, shoppers bet on the established luxury brands. Louis Vuitton rises to the top as shoppers invest in their iconic bags. We break down the shifts in the Top 10 and the new brands on the rise.

Shop Top 10 Luxury Powerhouses

Top 10 Brands and Items by Demand, 1H 2020

“Gen Z, millennials and men are the new faces of luxury shopping, and the brands in tune with what they want are rising to the top. Louis Vuitton edged its way above Gucci by capturing the greatest share of demand among younger demographics, while high demand among men helped keep Gucci well above Chanel.” 

Rati Levesque
COO, The RealReal

Louis Vuitton Nabs
#1 Spot for the First Time

Demand By Brand

Gen Z, Millennials & Men
 Keep Louis Vuitton & Gucci On Top 

Gen Z & millennials drive surge in LV demand Demand for Louis Vuitton mini bags grew 88% YoY among younger shoppersShop Louis Vuitton Handbags — **Gen Z & millennials drive surge in LV demand**
Demand for Louis Vuitton mini bags grew 88% YoY among younger shoppers
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Gucci is #1 in men’s for third year in a row Demand for men’s accessories rose 52% YoYShop Gucci Men — **Gucci is #1 in men’s for third year in a row**
Demand for men’s accessories rose 52% YoY
Shop Gucci Men

LV and Gucci further outpace Chanel YoY demand for Louis Vuitton outpaced Chanel by 46% while Gucci was up 9% over ChanelShop Louis Vuitton & Gucci — **LV and Gucci further outpace Chanel**
YoY demand for Louis Vuitton outpaced Chanel by 46% while Gucci was up 9% over Chanel
Shop Louis Vuitton & Gucci

The Big Shake Ups:
Major Moves in The Top 10

Saint Laurent makes the biggest leap Going from from #13 to #8. The LouLou handbag is most in demand: +143% YoYShop Saint Laurent Handbags — **Saint Laurent makes the biggest leap**
Going from from #13 to #8. The LouLou handbag is most in demand: +143% YoY
Shop Saint Laurent Handbags

Burberry returns to the top 10 The Tisci effect brings Burberry back, driven by men’s clothing: +52%Shop Burberry Men — **Burberry returns to the top 10**
The Tisci effect brings Burberry back, driven by men’s clothing: +52%
Shop Burberry Men

Dior sees the most significant growth Demand is up 47% with the most-wanted Montaigne bag up +353% YoYShop Dior Handbags — **Dior sees the most significant growth**
Demand is up 47% with the most-wanted Montaigne bag up +353% YoY
Shop Dior Handbags

The New Guard:
Fashion’s Disruptors

The most in-demand young designers this year embody values like sustainability and inclusivity, or see fashion as escapism.

Brand Demand YoY

Shop & Consign On TRR

All items are pre-owned and consigned to The RealReal. Trademarks are owned by their respective brand owners. No brand owner endorses or sponsors this report or has any association and/or affiliation with The RealReal.