Exclusive data from The RealReal charting the current state of luxury resale and how COVID has changed the way we buy and sell.
Data Decoded
All data is based on the shopping and consigning behavior of The RealReal’s 17+ million membersDemand
Measures searches on therealreal.com
Sales
Measures sales of items in stores and on therealreal.com
Resale Value
Measures the percent of retail value an item or brand retains on the secondary market on therealreal.com
High-Value & Low-Value
High-value items have resale prices equal to or over $1K. Low-value items resell below $1K.
Year Over Year (YoY)
Measures year-over-year (YoY) data, comparing first half (1H) of 2019 to first half (1H) of 2020
Quarter Over Quarter (QoQ)
Measures quarter-over-quarter (QoQ) data, comparing first quarter (1Q) 2020 to second quarter (2Q) 2020
During COVID
Measures change from March-April to May-June
Table of Contents
Luxury Powerhouses
When the going gets tough, shoppers bet on the established luxury brands.We break down the shifts in the top 10 most in demand, and the new brands on the rise.
Street Luxe Rules
Luxury’s rule book goes out the atelier window with streetwear driving trends. Quick to adapt, luxury brought streetwear’s trend-makers in house to reinvent their traditional labels.
COVID Culture
From pop culture moments to social media trends to quarantine life, what drove shoppers this year looked wildly different than it did in 2019.
The New Normal
As the COVID era continues, people are making lasting changes to what they buy and sell. Shoppers are betting on investment pieces and embracing stealth luxury.