COVID Culture

COVID changed what people bought and sold, and a new wave of influence emerged. From pop culture moments to social media trends to quarantine life, what drove shoppers this year looked wildly different than it did in 2019. Consignors and brands were no exception to these shifts, latching onto resale at an ever-increasing rate.
 
 
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What We Wore:
Then & Now

A year can make a Real difference. This year ushered in a new sartorial landscape, with YoY sales growth charting how shoppers swapped pieces like suiting and evening bags for loungewear, hair accessories, and more stay-at-home-ready styles.
 
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The Great Indoors:
Interiors Revamped

As life moved online, the frame of virtual meetings brought home objects into focus. Offline, board games and puzzles took the boredom out of quarantine life. And as COVID carried on, shoppers turned to home decor to breathe new life into their spaces.
 
 
Yoy Demand

Yoy Demand

 
 
 
“As quarantine drove us indoors and our homes became makeshift offices, gyms and schools, shoppers made way for pieces that reinvigorated their unchanging scenery. When shelter-in-place extended and our homes also became restaurants, bars and movie theaters, home purchases reflected the evolution from refreshing to reimagining spaces.”
 

Patricia Stevens
Director of Home, The RealReal

 
Most Desired Home Decor
Tiffany & Co is #1 home brand Best selling item: Tiffany & Co. Atlas Crystal Serving BowlShop Tiffany & Co Home

Tiffany & Co is #1 home brand
Best selling item:
Tiffany & Co. Atlas Crystal Serving Bowl

Shop Tiffany & Co Home

Maison Balzac +455% sales QoQ Best selling item: Maison Balzac 4 Medium Pink GobletsShop Maison Balzac

Maison Balzac +455% sales QoQ
Best selling item:
Maison Balzac 4 Medium Pink Goblets

Shop Maison Balzac

Taschen climbs from #9 to #2 home brand Best selling item: Taschen The Ultimate Sneaker BookShop Taschen

Taschen climbs from #9 to #2 home brand
Best selling item:
Taschen The Ultimate Sneaker Book

Shop Taschen

Sales during COVID

 
Consign Of The Times:
Pre-COVID Must-Haves Sold Virtually

As people adjusted to a new at-home way of life, so did consigning. Appointments went virtual and kept up with a rise in closet editing, which saw consignors letting go of their pre-COVID pieces.
 
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Brands Embrace The Power of Resale

From stores shuttering to orders cancelling, the ripple effect of the pandemic is driving the fashion industry to evolve its approach. Brands are rethinking their distribution and the role resale can play in more sustainably addressing their excess inventory, embracing it as a way to give new life to pieces from past seasons.
 
 
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