https://resalereport2020.therealreal.com/covid-culture-old daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596841373161-2WHVI8S5KMKCGWU3KE8T/HV_Sneakers.png COVID Culture (OLD) High-value sneakers 1.4X greater demand than low-value Sneakers with highest resale value: Yeezy Boost 350 +157%, Off-White x Nike Vapor Street +111% https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596841320192-PEZXDRHHEOX8P8Y5270F/HV_Watches.png COVID Culture (OLD) High-value watches 6X greater sales growth than low-value Average resale value of high-value watches 1.6X stronger than low-value watches. Rolex sales +32% during COVID, 9X more than all other watches https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596840393828-8MZTOAB4FWTW51PKJA3R/0820_HV_Buyers.gif COVID Culture (OLD) https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597115960142-0LO4C2JNGJR5A5RUODSK/0820_ResaleReport+Charts+Timeline-01.jpg COVID Culture (OLD) https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596841291669-97KUDBFPGQ3NUZRBVDHZ/HV_HB.png COVID Culture (OLD) High-value handbags 2.4X greater sales growth than low-value Brands with greatest sales growth: Louis Vuitton +49%, Chanel +35%, Hermès +33%, Bottega Veneta +27% https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596841347296-FAHGFZICWPZJQ8AIH9FZ/image-asset.png COVID Culture (OLD) High-value jewelry 22X greater sales growth than low-value Jewelry with the greatest sales growth: Unbranded jewelry sales outranked all of the top fine jewelry brands, with unbranded bracelet and earring sales both +24% https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596841646438-C5WFH5MJV09FNQRM99WG/0820_Resale_Report-Stat-Overlay_Consignment.gif COVID Culture (OLD) https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596579843817-8KDDPZVGYQU5QR7T4CYV/home_tashen.png COVID Culture (OLD) Taschen is #2 Home Brand Best selling item: The Ultimate Sneaker Book https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596745157915-73Y9BE3086Y45M48W41T/Resale_Report_Top_Consigned_0001_tie.png COVID Culture (OLD) Men’s ties +47% increase in consignment Shop Ties https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596745172185-RDPCIUANP7IL4KR9JY77/Resale_Report_Top_Consigned_0002_pumps.png COVID Culture (OLD) Pumps #1 consigned women’s shoe Shop Pumps https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596838468909-RH7ED0CYDVPXB1YCLJWJ/0820_ResaleReport+Charts+Timeline-02.png COVID Culture (OLD) https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596745196365-IKK12XL0886YMMVUARMT/Resale_Report_Top_Consigned_0000_jeans.png COVID Culture (OLD) Skinny jeans #1 consigned item overall Shop Jeans https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596579788284-1S7H3G6GW8PVS9RRWUAF/home_tiffany.png COVID Culture (OLD) Tiffany & Co is #1 Home Brand Best selling item: Atlas crystal serving bowl https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596579809074-YPL2G4MMXIWJDERUNOYW/home_maison_balsac.png COVID Culture (OLD) Maison Balzac +455% sales QoQ Best selling item: medium pink goblets https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596745144444-817D9VEPDZRGBUQCMLRB/Resale_Report_Top_Consigned_0003_dresses.png COVID Culture (OLD) Cocktail dresses +93% increase in consignment Shop Dresses https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596842058932-41J67O52I6EERSUBMZMM/0820_Resale_Report-Stat-Overlay_Home.png COVID Culture (OLD) https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596506965225-ANZATWMAT7R2XCX1NV8B/tropical_vs_roadtrip+copy.jpg COVID Culture (OLD) YoY Sales Growth https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596736970813-20W52F0O68GAE4MLFU5K/0820_Resale_Report-Stat-Overlays_2019_vs_2020-M.jpg COVID Culture (OLD) YoY Sales Growth https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597106616667-NQ7BSB50T2W5TPR93BQ4/0820_Resale_Report-Stat-Overlays_2019_vs_2020.jpg COVID Culture (OLD) YoY Sales Growth https://resalereport2020.therealreal.com/the-streetwear-evolution daily 0.75 2020-07-14 https://resalereport2020.therealreal.com/luxury-powerhouses daily 0.75 2020-08-24 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597251758200-OO4GPKOTDG8XLY38WW4K/000061920021.jpg Luxury Powerhouses Gucci is #1 in men’s for third year in a row Demand for men’s accessories rose 52% YoY Shop Gucci Men https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597109625869-79HTDIVQ67Z3HNO5R10D/0820_Resale_Report_TOP10-2.jpg Luxury Powerhouses Top 10 Brands and Items by Demand, 1H 2020 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597251737928-1O2U6W4UT1Z3V6CXYTUJ/gucci_chanel_lv.jpg Luxury Powerhouses LV and Gucci further outpace Chanel YoY demand for Louis Vuitton outpaced Chanel by 46% while Gucci was up 9% over Chanel Shop Louis Vuitton & Gucci https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597251789628-IAIIP6ZV9HSPLITUY330/20200117_Cat_Stacks_8988.jpg Luxury Powerhouses Gen Z & millennials drive surge in LV demand Demand for Louis Vuitton mini bags grew 88% YoY among younger shoppers Shop Louis Vuitton Handbags https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597278766900-4JO4ML1K2QLBJT2DCJDF/shakeups_0010_Burberry.png Luxury Powerhouses Burberry returns to the top 10 The Tisci effect brings Burberry back, driven by men’s clothing: +52% Shop Burberry Men https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597278738764-U2M91MPA58CHMX8UM5UP/shakeups_0011_Saint-Laurent.png Luxury Powerhouses Saint Laurent makes the biggest leap Going from from #13 to #8. The LouLou handbag is most in demand: +143% YoY Shop Saint Laurent Handbags https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597278693218-9I4LB0K8PYQI1APJNKBW/shakeups_0009_Dior.png Luxury Powerhouses Dior sees the most significant growth Demand is up 47% with the most-wanted Montaigne bag up +353% YoY Shop Dior Handbags https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597079478067-RUEB1M9JHQKCVY1DGM6H/0820_graph_V2.gif Luxury Powerhouses Demand By Brand https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596735123279-M07AUJDHT38YC6R0A3UR/0820_ResaleReport+Charts-+List-03.jpg Luxury Powerhouses Brand Demand YoY https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596735134190-CHPSC3CVHXQFDHF7GJ1S/0820_ResaleReport+Charts-+List-01.jpg Luxury Powerhouses Brand Demand YoY https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596735128640-JHY41USNF3NNG3511G9R/0820_ResaleReport+Charts-+List-02.jpg Luxury Powerhouses Brand Demand YoY https://resalereport2020.therealreal.com/home daily 1.0 2020-08-25 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1598320590449-4MM63V79T6TRDQ5ZZ5O0/2020-Resale-Report_02.jpg Home https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596686961084-BBSX55BSRXAA5P05B5LO/041520_Outsourced_RebekahCampbell_9to5Neutrals1_IMG_6028.jpg Home The New Normal As the COVID era continues, people are making lasting changes to what they buy and sell. Shoppers are betting on investment pieces and embracing stealth luxury. Read Now https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596687033932-3K7XJZ2X0N8HPTELMU6R/20200124_Hype_Home_4641.jpg Home Street Luxe Rules Luxury’s rule book goes out the atelier window with streetwear driving trends. Quick to adapt, luxury brought streetwear’s trend-makers in house to reinvent their traditional labels. Read Now https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597277050505-1LBDSZQY95BODIVACL8E/000061870031.jpg Home COVID Culture From pop culture moments to social media trends to quarantine life, what drove shoppers this year looked wildly different than it did in 2019. Read Now https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597170054621-KVXOY1N6MB1A9MDGJ0SU/gucci_chanel_lv.jpg Home Luxury Powerhouses When the going gets tough, shoppers bet on the established luxury brands.We break down the shifts in the top 10 most in demand, and the new brands on the rise. Read Now https://resalereport2020.therealreal.com/blurred-lines daily 0.75 2020-07-24 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1595609133430-KN70ESMC9T6UATPK9VNB/top-10-streetwear.jpg Blurred Lines Blurred Lines Luxury brands continue to infiltrate streetwear’s top 10. https://resalereport2020.therealreal.com/buyers-swap-maximalism-for-quiet-luxury daily 0.75 2020-08-07 https://resalereport2020.therealreal.com/street-luxe-rules daily 0.75 2020-08-20 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596843454553-8WTU8MB5PRHYY8E9VN6J/Streetwear_Categories_0008_Art.png Street Luxe Rules Art +57% YoY demand growth Driven by sculpture & objects: Bearbrick demand +488% YoY Shop Art https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596843605303-69EQMI80MJAKS9RE4OC3/Streetwear_Categories_0005_Kids2.png Street Luxe Rules Kids’ streetwear +84% YoY demand growth Most in-demand brands: Nike, Yeezy x Adidas, Jordan Shop Kids’ Streetwear https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597167003535-RPLM21UNEIXCKBY3EZEF/0820_Resale_Report-Stat+Overlay_Streetwear.jpg Street Luxe Rules Brands With The Highest YoY Growth https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596843567359-HUTQE54444H31RZ9A2KE/Streetwear_Categories_0006_Women.png Street Luxe Rules Women’s streetwear +28% YoY demand growth Most in-demand brands: Balenciaga, Givenchy, Off-White Shop Women’s Streetwear https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1596843630845-1STCZNKIGLDH86C3BXZ4/Streetwear_Categories_0007_Men.png Street Luxe Rules Men’s streetwear +71% YoY demand growth Driven by sneakers: Yeezy x Adidas, Nike, Balenciaga Shop Men’s Streetwear https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597769740662-XSB5C43USM08VP35EB10/0820_Resale_Report_TOP10_Streetwear.jpg Street Luxe Rules Top 10 Streetwear Brands And Items By Demand, 1H 2020 Shop Men's Streetwear https://resalereport2020.therealreal.com/the-new-normal daily 0.75 2020-08-24 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597273605471-FMJE0H8YPBLER27LDNBP/HV_Sneakers.png The New Normal High-value sneakers 1.4X stronger demand vs. low-value sneakers Sneakers with highest resale value: Yeezy Boost 350 +157% & Off-White x Nike Vapor Street +111% Shop Designer Sneakers https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597360164977-Q86FP6NMVHFFWI7WTMHA/0820_Resale_Report-Stat-Overlay-Stealth.png The New Normal https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597360979183-4W8VOBY6CDLE50J54C7E/0820_Resale_Report-Stat+Overlay-HV_Buyers.gif The New Normal https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597360266656-8KT1R0QR8DYUYCI0XFYK/0820_Resale_Report-Stat-Overlay_Home.png The New Normal https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597861597858-DAFQP3HS5DGZVEMR66PH/0820_Resale_Report-circle-images.png The New Normal High-value investment watches 6X greater sales growth vs. low-value watches Average resale value of high-value watches is 1.6X stronger than low-value watches Shop Investment Watches https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597273289787-Y16CXTP5QL2QK38K6C7G/HV_HB.png The New Normal High-value handbags 2.4X greater sales growth vs. low-value handbags Brands with greatest sales growth: Louis Vuitton +49%, Chanel +35%, Hermès +33%, Bottega Veneta +27% Shop Investment Handbags https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597273536237-WLCQIYZVCEG8MRC9PRB5/HV_FJ.png The New Normal High-value jewelry 22X greater sales growth vs. low-value jewelry Unbranded jewelry sales outranked all of the top fine jewelry brands, with unbranded bracelet and earring sales both +24% Shop Unbranded Jewelry https://resalereport2020.therealreal.com/covid-culture daily 0.75 2020-08-25 https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1598380104044-UV22WBQUJAATHW76T1E1/5Artboard+7+copy+2-100.jpg COVID Culture https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597271951113-9HNXNKN9JE8G0FOZ3JH1/home_tiffany.png COVID Culture Tiffany & Co is #1 home brand Best selling item: Tiffany & Co. Atlas Crystal Serving Bowl Shop Tiffany & Co Home https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597272060991-H8YK1FLFROGHEFZ2PPS6/home_maison_balsac.png COVID Culture Maison Balzac +455% sales QoQ Best selling item: Maison Balzac 4 Medium Pink Goblets Shop Maison Balzac https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597272076637-N2VJWCP9J60M2N675NGB/home_tashen.png COVID Culture Taschen climbs from #9 to #2 home brand Best selling item: Taschen The Ultimate Sneaker Book Shop Taschen https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597359895466-X1NBNFI1VBGVEONGGNXF/0820_Resale_Report-Stat-Overlay_Consignment.gif COVID Culture https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597272743340-1L8U71BHI9F8G905CD0G/0820_Resale_Report-Stat+Overlay_partners.gif COVID Culture https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597271474943-7FIRORGGF9F95OWTY8ID/0820_ResaleReport+Charts+Timeline-02.png COVID Culture Yoy Demand https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597270532998-1RR0P32JW3ZDN7TCE1OH/0820_Resale_Report-Stat-Overlays_2019_vs_2020.jpg COVID Culture https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597270555952-PIJUHL02YC2V7C0M0M4U/0820_Resale_Report-Stat-Overlays_2019_vs_2020-M.jpg COVID Culture https://images.squarespace-cdn.com/content/v1/5f0cd74c8a80680382fe909b/1597270556412-HU66WYG4UT5DQZ405R9L/0820_Resale_Report-Stat-Overlays_2019_vs_2020-W2.jpg COVID Culture https://resalereport2020.therealreal.com/donate daily 0.75 2025-05-12